Ethical Standards in Cosmetic Medicine

The professional and ethical obligations that guide safe, responsible practice.

What Are NZSCM Doctors Committed to?

Doctors who are members of NZSCM follow a strict set of ethical standards. These standards are in place to protect patients and ensure cosmetic medicine is practiced safely, professionally, and with respect.


Our underlying principles are:

  1. Putting patients first
    NZSCM doctors are committed to acting in the best interests of their patients. Cosmetic procedures are elective, but the same professional duty of care applies as in any area of medicine.
  2. Respect and dignity
    Every patient must be treated with respect, compassion, and without judgment, regardless of why they seek treatment.
  3. Honest and informed choices
    Patients must be given clear, accurate, and balanced information about risks, benefits, and alternatives so they can make informed decisions, free from pressure.
  4. No exploitation
    It is never acceptable to exploit a patient emotionally, financially, or in any other way. NZSCM doctors must be especially careful when dealing with people who feel vulnerable about their appearance.
  5. Conflicts of interest must be managed
    Doctors are responsible for identifying and managing any financial or commercial pressures that could affect their clinical judgement.
  6. Confidentiality matters
    Patient information is always kept private, unless disclosure is required by law and even then, patients should be informed wherever possible.
  7. Maintaining high standards
    NZSCM doctors must only perform procedures they are trained and qualified to do. They must keep their skills up to date and be prepared to manage complications if they arise.
  8. Honest advertising
    All advertising and public statements must be truthful, responsible, and not misleading. NZSCM members follow strict guidelines to ensure patients aren’t misled or pressured by marketing.
  9. Recognising limits
    If a doctor feels a procedure isn’t in a patient’s best interest, or is outside their own expertise, they must speak up, refer on, or decline to treat.
  10. Accountability and transparency
    If something goes wrong, NZSCM doctors are expected to respond openly and constructively, which includes being honest with patients and making referrals or apologies when appropriate.
  11. Clear and documented informed consent
    Before any procedure, patients must receive enough information to make an informed choice. This includes a clear explanation of the treatment, possible outcomes, risks, recovery, and alternatives.
    Consent must be given freely, without pressure, and properly recorded.