Advertising Regulations

Updated Regulations information now available 

NZSCM is pleased to provide the following information for you.

Therapeutic advertising is advertising that’s intended to promote clinics; a nurse, doctor or dentist; health products, and health services. 

All cosmetic medicine advertising is therefore “therapeutic advertising” and has extra regulations. 

If we choose to advertise, we have two options to stay legal - either we learn all the regulations ourselves, or we can use a paid service to check our ad is legal before we publish it, called the “Therapeutic Advertising Pre-Vetting Service” (TAPS).

If you’ve chosen to learn the regulations, here are some resources we’ve created to help you.

Feel free to share them with your ad creative, practice manager, marketing department or any nurses you provide Standing Orders for. 


NZSCM Guide on Therapeutics Advertising Regulations - May 2024

Botulinum Toxin Advertising Checklist June 2021

Advice from TAPS and Medsafe May 2021

Mandatory Statements 

Full length mandatory statements for 11 brands

Short mandatory statements for 11 brands

Generic mandatory statement on botulinum toxin antiwrinkle injections or wrinkle relaxer

MPS Podcast reducing Risk Reducing Risk- Episode 26 

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